CHARLI as a Chelsea boutique on King’s Road

Since the first CHARLI store opened in Muswell Hill, it has become an iconic retail experience, trusted by some of London’s most fashion literate clientele.

Following on from the success of the original CHARLI store, the Chelsea boutique has opened on King’s Road and most recently on Hamstead’s Rosslyn Hill. Each store is carefully curated, specifi cally to the unique style of their clientele, whilst at the same time reflecting the spectrum of the season’s key trends. A dedication to creativity, personality and attention to details sets CHARLI apart from London’s other established multi-brand boutiques. Each store is set out in a style which encourages mixing and matching of designers in different price tiers. At least several new labels are introduced each season to maintain its dynamic feel. A confl uence of new and established labels with both current and classic styles are sourced from around the world – with many highly recognised international brands and designers collections being introduced to the UK for the first time by CHARLI.

Missoni, J Brand, Patrizia Pepe, James Jeans, Velvet, Citizens of Humanity, Theory, Paige Jeans, 120% Lino, Sarah Pacini, Milly, Tibi.
The recently launched own-brand collection has won CHARLI a cult following in some of London’s most prestigious addresses, and is now available in select boutiques around the world. What started as a small selection of perfect fitting jersey basics exclusively for the CHARLI stores has grown into a full collection created at its own purpose-built design studios in London.

96/102 Muswell Hill, Broadway, Muswell Hill,
London, N10 3RU or tel 0208 8839151
54 Rosslyn Hill, Hampstead,
London, NW3 1ND or tel 0207 794 2812
336 Kings Road, Chelsea,
London SW3 5UR or tel 0207 351 3930